OBRA SOCIAL "la Caixa"
FOR SOMETHING TO HAPPEN, FIRST YOU HAVE TO IMAGINE IT
When we began working on creating weekly content for the "la Caixa" Foundation website, our idea was to produce pieces that would always inspire a social attitude; optimistic content whose aim wasn't merely to inform but also to gradually build up a new social culture and raise the awareness of a much younger target. In short, we wanted to provide a new perspective of social action, taking our digital content as seriously as the rest of our campaigns. You can see the results here: www.facebook.com/obrasociallacaixa/ www.instagram.com/fundlacaixa/?hl=es
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