DECATHLON

THE CALL

In the twenty-five years since the opening of the first Decathlon store in Badalona, we have learnt a great deal from all the sportspeople and also from those who are not that into sport. A massive amount. So we really couldn’t do anything but thank you for that, with this campaign. Yes, sport has changed. You know, skiing is no longer exclusively for royalty; Executives used to be the ones going to the gym, and badminton champions had no visibility on TV news. But we believe that Decathlon is also partly to blame because of its low prices, or simply due to it making sport more accessible.

The Call

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