SEAGRAM'S GIN

THE SEAGRAM'S NEW YORK HOTEL

That's the New York Life is a way of life experienced beyond New York itself. In this second campaign for Seagram's Gin we presented the New York way of life at a hotel in Madrid, creating content in a range of formats over four months to raise awareness of all New York Life's experiences: its incredibly iconic cuisine, its music, its barber shops and especially a taste of the cocktail bars that form part of the city's history. In short, making people realise that New York has arrived in Madrid, like never before.

The Jazz

The Friendship

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