PEPSI MAX

JUMP CAM

For the Barcelona Hard Rock Rising Festival we came up with a really simple idea for PEPSI MAX: to give fans a chance to stage dive into the audience during the concert. But not just any fans,only the ones that we selected. And the best way to do this was to find them with a camera, project their faces onto a giant screen and dare them to climb up on stage. We wanted to give this incredible moment to the audience to show that glory isn’t always something we can choose, it’s often something that chooses us.

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