BITTER KAS

ABOUT TASTE

Bitter Kas is a drink for aperitifs, not suitable for all palates. Due to its peculiar taste, it is surrounded by controversy. Some people love it and some people hate it. It leaves nobody indifferent. And it’s not something that you can choose. Nobody chooses what they like. You can’t even choose how much or until when. So maybe you like Bitter Kas without knowing that you do, or perhaps you will never manage to like it however much you want to. That is what tastes are like: capricious. And sometimes they deserve an opportunity. That is what this campaign talks about.

Spot 50"

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