WILLIAMS MARTINI RACINGSPONSORSHIP GLOBAL CAMPAIGN
Sometimes things happen in the world of sport that make it much greater than it was before. It happens when athletes, teams, fans, or sponsors appear who take their passion one step further than the their competitors. And let’s be honest, there are very few who know as much about passion as Martini. That’s why, after returning to the race tracks in 2014, it was time to take the desire, the glamour and our special way of understanding life, outside the circuits. These are the first executions of a global campaign that starts with the Barcelona Grand Prix and will continue on to other cities and circuits around the world.
NEWS ABOUT THIS PROJECT
Little black bookMartini Returns to Formula One with Stylish New Print Campaign
&Rosàs revives the mythical red and blue lines of Martini Racing. This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe.