C de C

DIA C

"C-Day" is the yearly festival organized by the Creatives Club that brings Spain's advertising creativity professionals together and rewards the best campaigns of the year. In a way, "C-Day" is the occassion for which the sector is gutted out on the operating table.   To communicate the festival, we decided to expose the paradox in state of today's creativity. We decided to get closer to the craft by showing insights that all cretive share, in the form of statistical results.     Trying to decipher them is almost impossible, but projects like C-Day make it easier.  

Dia C "D"

Dia C "I"

Dia C "A"

Dia C "C"

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