DEWAR'S

WANTED

Dewar's calls out for values that are being lost in today's society of haste and immediate results. The protagonists of this second LIVE TRUE campaign are the Dewar's workers themselves and their attitude towards making True Scotch. A attitude shared and defended by many other trades and people, which shows that it is possible to maintain a tradition, a profession, a vocation, regardless of fashions and others' opinions. The authenticity of a product lies not only in its origin, but also in the spirit of those who work for it.

Spot 60"

Loyalty Wanted

Conviction needed

Endeavour essential

Now hiring courage

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NEWS ABOUT THIS PROJECT

ADforum

Dewar's Wanted, best alcohol ad of the week.


Ad Forum selects Dewar's Wanted as the best alcohol campaign of the last week of november.

26/11/2014

Bellas ADS

“Pon todo lo que eres en todo lo que hagas” Brutal spot de Dewar’s


“Se buscan hombres y mujeres para un trabajo duro… “Así empieza el nuevo y brutal spot de Deward’s. “Se busca” es la segunda campaña global de LIVE TRUE para Bacardi Global Brands y su marca de whisky Dewar’s por parte de la agencia creativa &Rosàs de Barcelona.

13/10/2014

little Black Book

Check Out &Rosàs' Valiant Call to Action for Dewar's Scotch Whisky.


WANTED is the latest instalment of DEWAR’S Blended Scotch whisky’s internationally acclaimed ‘Live True’ campaign. Complementing last year’s ‘Live True’ film, which speaks to the aspirations of those who live according to their own passions, ‘Wanted’ pays tribute to the values and attitudes of the people who make DEWAR’S the award-winning Blended Scotch it is today.

19/11/2014

Tiempo de publicidad

Emoción y buenos copys en lo nuevo de Dewar's.


Si te gustan los spots con fundamento y con unos copys capaces de emocionar, haciendo que los pelos de tu brazo lleguen al techo, te molará la nueva campaña de Dewar’s. La pieza se titula “Se busca” y es la segunda campaña global de “Live True” para Bacardi Global Brands.

15/10/2014

We love advertising

LIVE TRUE: Se buscan hombres y mujeres para hacer whisky Dewar’s.


Hay marcas que aciertan una vez con una campaña y que no vuelven a hacerlo. Pero cuando lo hacen dos veces de forma consecutiva, ya no es casualidad. Ese es el caso de Deward´s y su campaña “Live True”.

13/10/2014

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