KAS

THE LONG WALK

What if instead of telling people something, KAS proposed a challenge? A brutal, great, huge, unprecedented, simple and tough challenge, one that could only be accomplished with the help of best friends. We thought of going on a route during the town festivities happening at the major capitals of northern Spain. The biggest summer fests united in one single experience.   The Long Walk is neither a campaign nor a promotion. It's not a just new brand idea either. The Long Walk is a brand's idea proposal for the people.

Teaser 22"

Spot 100"

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