DEWAR'S

LIVE TRUE

Live true is a real campaign with young people who have decided to devote their lives to what they are passionate about, not caring too much the opinion of others, fashions or recognition. In order to talk with young people one needs more than simply breaking away from the old values of success traditionally associated with whiskey.   One needs to speak to them with honesty, without condescension, and by offering a story they truly wish to share and tell.  

Spot 180"

Alex Honnold / Free Climber

Sion Allun / Stone Mason

Saint Motel / Rock Band

David Beriain / Journalist

Blitz Motorcycles / Custom Motorcycles

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