THE GREATEST SPORT IN THE WORLD
There are two kinds of sports people: sports people and those who don't think they're really sports people. The former have convinced the latter that sport is competition, a battle, endurance, triumph, sacrifice...
Decathlon has to tell those who don't believe they're real sports people that sport is much more, that they're also sports people who actually form part of the greatest sport in the world.
The greatest sport in the world is the one with no rules, the one you can do anywhere, that everyone can play. No sport has so many devotees, no sport asks so little of you and none gives you so much. Decathlon is the store for the greatest sports people in the world, where all sports and all conceptions of sport have their place.
NEWS ABOUT THIS PROJECT
Anuncios&Rosàs comienza a trabajar para Decathlon.
El deporte más grande del mundo' es la primera campaña de &Rosàs para Decathlon, cadena francesa de grandes superficies especializada en ropa y accesorios para el deporte. La acción ha comenzado a difundirse la pasada semana en televisión, exterior e internet.